British Heart Foundation – The ad we never expected to make “The ad we never expected to make”, was a 3-day high-impact marketing and PR campaign that put BHF's life-saving message at the center of the conversation: “Help save lives, by learning CPR”. As a result of the campaign, around 125,000 people had the opportunity to learn life-saving PCR, BHF defibrillator and CPR kit sales increased by 300%, and one-off donations rose by 17.4%.
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